Effective date: July 27, 2026
Thank you for visiting Upland Nature Guides (or “we,” “us” or “our”). This Privacy Policy describes the personal data handling policies of Upland Nature Guides, including the following:
- What personal data we collect from our website uplandnature.com (the “Website”);
- How we use the data;
- With whom we may share the personal data;
- Legal basis for processing the data;
- Storage and security of your data;
- Your privacy rights, choices and disclosures;
- Links to other sites;
- Privacy Policy updates; and
- Contact information
1. Personal data we collect or process
(a) The Website capture some information about you automatically utilizing background local storage and session storage technologies (“Cookies”). Cookies are small files or other pieces of data which are downloaded or stored on your computer or other device, that can be tied to information about your use of the Website (including certain third-party services and features offered as part of our Website). Examples of information of this type are your IP address, the browser you are using, the operating system you are using, the pages on the Website that you visit and details of your transaction activity. When we use Cookies, we may use “session” Cookies that last until you close your browser or “persistent” Cookies that last until you or your browser delete them. You may change your browser setting to decline the use of Cookies.
We use Google Analytics, a web analytics service of Google Inc. which uses Cookies to identify the frequency of use of certain areas of our Website and to identify preferences. For more information regarding how Google collects, uses, and shares your information please visit http://www.google.com/policies/privacy/partners/. The information regarding your use of our Website that is generated by the cookie is transferred to a Google server in the United States and stored there. Google will use this information to analyze your use of the Website, compile reports on activity for us, and perform further services associated with website use and Internet use. Google may also transmit this information to third parties where required by law or to the extent that third parties process these data on behalf of Google. You can deactivate Google Analytics using a browser add-on if you do not wish the analysis to take place. You can download the add-on here: https://tools.google.com/dlpage/gaoptout?hl=en.
Pixel Tags or Clear GIFs, also known as Web Beacons or Web Bugs, are transparent graphical images placed on a website. We use these items on our Websites to permit us, for example, to count users who have visited those pages or opened an email and for other related statistics regarding use of our Website (for example, recording the popularity of certain content and verifying system and server integrity).
We operate social media pages on third party networks and have social media icons on our Website. When you visit or link to our social media pages, data is processed both by us and the applicable social media provider. Social media providers are unaffiliated with us, and we are not responsible for the content or privacy practices of social media providers. Social media providers have their own terms of use and privacy policies, and we encourage you to review those policies whenever you visit their websites or interact with their platforms.
(b) We (or our service providers) also collect information that you provide to us or to our service providers voluntarily, such as in the following situations:
- When you sign up to receive newsletters, announcements and invitations
- When you register for events and outings
- When you respond to our surveys
- When you contact us
If you contact us, we will have access to the information you provide in the transmission.
We utilize third-party providers to process your payments. To the extent you are redirected to those providers’ user interfaces, information may be provided directly to such providers via our Website, and accordingly we may receive information about you from those providers in connection with your transactions on our Website.
2. How we use the data
We use the personal data we collect for the following purposes:
- For general business purposes, including managing your relationship with us, responding to enquiries and requests, and administrative purposes.
- To complete services requested by you.
- To manage and assure the integrity of our platform.
- To send you marketing communications to you.
- To communicate with you, including to provide status updates, transactional emails and other service communications.
- To communicate with you for research purposes, including to request your participation in surveys.
- To provide, maintain, and protect our Website.
- To monitor the performance of our Website and improve your user experience.
- To protect and defend our rights and property as well as the rights and property of our users and third parties.
- To comply with legal obligations and regulations to which we are subject and cooperate with regulators, other appropriate agencies or authorities and law enforcement bodies, both within your jurisdiction and internationally.
- For other purposes that we tell you about when you register or provide data about yourself to us.
- For other legitimate business and lawful purposes.
3. Who we share your data with
Upland Nature Guides shares information with third parties that perform services on our behalf, including without limitation our website hosting provider, payment processors, email and mail delivery service providers and professional advisors. Some of our third-party providers are located in the United States.
No mobile opt-in or text message consent will be shared with third parties or affiliates under any circumstances.
By providing information to us, you consent to the transfer of your personal information outside your jurisdiction of residence, including the United States.
We may disclose information if we have a good faith belief that disclosure is necessary by law or the legal process, to protect and defend our or others’ interests or property, or to enforce agreements you enter into with us.
We may share your data with a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, liquidation or other disposition of all or any portion of our business, assets or stock with such third party.
We may share aggregated and de-identified information with third parties (within or outside your country of residence) for analytical, research or other similar purposes.
Upland Nature Guides may obtain your written consent from time to time in electronic form by using online agreements or other acknowledgements on the Website, including for any other contemplated uses of your personal data not addressed in this Privacy Policy. Please read all online agreements carefully before accepting them.
If you request a password reset, your IP address will be included in the reset email.
4. Grounds for using your personal data
We rely on the following legal grounds to process your personal information:
Consent. Some uses of your personal data as described in this Privacy Policy are subject to your consent, such as marketing email communications.
Performance of a contract. We may need to collect and use your personal information to enter into a contract with you and to perform services that you request.
Legitimate Interests. We may use your personal information for our legitimate interests to provide our Website and to improve our Website and the content contained thereon. We may use technical information as described in this Privacy Policy and use personal information for our marketing purposes consistent with our legitimate interests and any choices that we offer or consents that may be required under applicable law.
Compliance with Legal Obligations. We may use your personal information as necessary to comply with our legal obligations.
5. Storage and protection of your personal data
We retain the personal data we collect for so long as reasonably necessary to fulfill the purposes for which the data was collected and to perform our contractual and legal obligations. Notwithstanding the generality of the foregoing, we store email addresses until the user requests to be removed or removes themselves through any self-service tools offered to the user.
We will retain personal data required to comply with privacy requests, to manage active accounts, as required by law, in order to resolve disputes, or to enforce our agreements. We will retain the personal data we process on behalf of our users as directed by them. We may also retain copies of your Personal Data for disaster recovery purposes, to prevent fraud or future abuse, or for our legitimate business purposes.
We do not store payment card information; rather we utilize a third-party payment processor and store only an electronic receipt that sets forth confirming payment details, such as purchase date, the expiration date of the payment card and the payment ID, but not complete payment card information.
We take reasonable administrative, physical and technical precautions to protect your personal data and communications between us. This includes, when required or as we deem appropriate and feasible under the circumstances, encryption and written commitments from third parties that may have access to your data that they will protect the data with appropriate safeguards.
No Internet or e-mail transmission is ever fully secure or error free, however. We therefore cannot guarantee absolute security of your data, and we are not responsible for processes and networks that we do not control. Users assume the risk of security breaches and the consequences resulting from them. Please be careful in deciding what information you send to us via email or over the Internet.
6. Your rights, choices and disclosures
This section is subject to specific disclosures on privacy rights set forth below. We are committed to facilitating the exercise of your rights granted by the laws of your jurisdiction, which may include the right to request the correction, modification or deletion of your personal information and the right to opt out of the sale or sharing of your personal information. We will do our best to honour your requests subject to any legal and contractual obligations. If you would like to make a request we delete or no longer use your account information to provide you services, contact us at info@uplandnature.com.
You may opt out of receiving electronic marketing communications from us by clicking on the “unsubscribe” link on the communication or contacting us at info@uplandnature.com. Some non-marketing communications may not be subject to a general opt-out, such as communications about your orders, disclosures to comply with legal requirements and other support-related information.
Subject to local law, you may have additional rights under the laws of your jurisdiction regarding your personal data, such as the right to complain to your local data protection authority and the right to appeal our decision regarding a data access request.
You may refrain from providing, or withdraw, your consent for Cookies via your browser and mobile settings.
7. Links to other sites
Our Website may contain links to other websites for your convenience or information. These websites may be operated by companies unaffiliated with us, and we are not responsible for the content, products, services or privacy practices of those websites. Linked websites may have their own terms of use and privacy policies, and we encourage you to review those policies whenever you visit the websites.
8. Privacy Policy changes
We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our information practices, and any such amendments shall apply to information already collected and to be collected. Your continued use of the Website after any changes to our Privacy Policy indicates your agreement with the terms of the revised Privacy Policy. Please review this Privacy Policy periodically and especially before you provide personal data to us. If we make material changes to this Privacy Policy, we will notify you here, by email or by means of a notice on our home page. The date of the last update of the Privacy Policy is indicated at the top of this Privacy Policy.
9. Questions and contact information
You can contact Upland Nature Guides by mail, email and telephone.
Upland Nature Guides
B-1648 Church Street
Griffith, ON, K0J 2R0 Canada
613-312-6454
info@uplandnature.com